There’s so much to starting a business that new entrepreneurs can get really focused on things like branding, building inventory, and planning marketing campaigns. While those are all really necessary steps to getting a business up and running, you can’t forget the blog. Sure, you can have a website, but it won’t go anywhere without an active blog attached. Every business needs a blog, and here’s five reasons why.
Blogs get you noticed in the crowd.
Since people are on the internet all the time now, there’s a lot of noise. Having a blog is a way to get your brand out there where people will see it, and it can also be a magnet for your audience. A blog is a crucial part of what business gurus call inbound marketing, which is getting your customers to find you. In today’s business world, that means getting customers to find your website, either by search engines or following links on social media. A blog will accomplish both by helping you rank on search engines and making good content for you and your audience to share on social media.
Blogs also get you fresh content.
SEO experts know that the key to having your business found on the internet is making the search engines happy, and the one thing Google and others love is fresh content. You need to have an active website, meaning that fresh words are being posted regularly, and those words contain the search terms that people might use to find your business. Every blog post is a fresh batch of words with those keyword phrases (as well as interesting and fun stuff for your audience), so you will rank higher on the search engines and get seen by more people. Just posting words isn’t good enough; your blog posts have to be good! Having engaging content means that the people who see your site will stick around to learn about your business.
A blog lets people connect to your brand.
These days, consumers are just a wee bit jaded. There are so many options for everything right now that people can be choosy about where they spend their money, but you can become their best choice. Market researchers have found that people want to spend money on brands they feel a personal connection with. Guess what helps people connect to your business? A blog with posts about issues that move them or topics that interest them. In business, you’re never just selling a product or a service; you’re also selling a lifestyle, and you can create that with your blog. When you have a blog, you get to show your customers the human being behind the stuff your selling, and that will make them like you and buy more.
You establish yourself as an expert in your field.
To stand apart from other businesses, you have to be knowledgeable in what you do, of course. Why not show that knowledge off? When you blog about your business, yes even the technical stuff that nobody but you knows, customers see that you know what you’re talking about. People are more likely to trust an expert, obviously. So talk about your passion, even the little details, and show that you’re an expert in your field. People will trust you and have more confidence in your brand. Blogging about your field also lets your audience see that you care about your products or the services you offer.
It gives you something to share on social media.
All the social media accounts in the world won’t help you if you’re not sharing quality content. People absolutely hate being sold to, so you get more followers with blog content than just constantly sharing your offerings. You have to give people something in return for the time they invest in your brand, whether that’s sharing something or just reading it. Your blog should give your audience a useful tip, some interesting information, or savings for your goods or services. When you have valuable content, people won’t just like your stuff, they’ll share with their friends and spread your message.
While having a business blog is good for all these reasons, it can also help you as a businessperson. When you’re constantly writing about what you do, it keeps you engaged in your business just like it keeps your customers engaged. That said, you don’t have to keep writing your blog once it gets popular. I think it’s important to write a few posts or even ideas for posts, but don’t feel any shame in hiring a freelance writer to help you with your blog. You can give a freelancer your notes, your rough drafts, or even just your topics, and they can craft the perfect blog posts for you.